SōRSE × Mad Tasty
Formulated from initial concept to co-packer in under 90 days, powering one of the top-selling CBD beverage lines on the market.
A clean-label CBD line with a mission.
Founded in Santa Monica by OneRepublic (opens in a new tab) lead singer and songwriter Ryan Tedder, Mad Tasty set out to create a premium, clean-label CBD beverage line.
Backed by beverage-focused private equity firm First Bev (opens in a new tab) (investors in Essentia Water and Health-Ade Kombucha), Mad Tasty built rapid brand momentum through strategic partnerships with Interscope Records (opens in a new tab).
At its core is a mission to give back through Drop4Drop (opens in a new tab), a philanthropic organization bringing clean water to communities in need.
What SōRSE did
- Product Development
- Cannabis Profile Formulation
- Co-Manufacturer Sourcing
The results
< 90 Days
Concept-to-market
2,000+
Retail locations
Partners
First BevPrivate equity backing
InterscopeStrategic partnership
Drop4DropClean water mission
From lab to shelf in 90 days
SōRSE served as the end-to-end technical partner for Mad Tasty, formulating both their flagship sparkling CBD beverages and functional wellness shots.
Using our broad-spectrum, water-soluble emulsion, our R&D team built a formula with zero sugar and no hemp aftertaste.
From initial lab prototyping and flavor optimization to sourcing a commercial co-packer, SōRSE took Mad Tasty from concept to full production in under 90 days.